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search engine optimisation News Archive

15-Nov-2005

 

    'Google Checks Out Interest In Online Book "Rental" Plan (ISEDB)Google has approached at least one book publisher to measure interest in a program for consumers to "rent" an online copy of new books for a week the Wall Street Journal reported. According to this publisher, the books wouldn't be downloadable or printable. The proposed price is 10% of each book's list price. "Google Print is exploring new access models to help authors and publishers sell more

    'Google Personalization Patent Filed (ISEDB)Google has applied for a patent that, at face value, looks as if they are thinking of radically altering the way they rank websites in the general organic search results. Titled, Personalization of placed content ordering in search results, the patent outlines a method for producing search engine results based on individual user profiles. This patent shouldn't be confused with another recently

    'A look at United's IT seven-tiered approach (eyefortravel.com)Through this initiative, United managed to save money and create new opportunities in the process, says informationweek.com report. The report evaluates various IT initiatives from customer experience theme to revenue optimisation perspective.

    'Greenlight launches search training division (Netimperative)Search engine marketing consultancy Greenlight has launched a specialist training arm in an attempt to ‚??demystify‚?? search engine optimisation and pay-per-click techniques for businesses.

    'Online travel shows signs of gaining momentum in India (eyefortravel.com)According to the IAMAI survey, two fast-growing online shopping categories are airline bookings and railway reservations.

    'Is Google Moving Closer to Personalization? (ISEDB)While Google has long had the capability to personalize search with behavioral targeting, up until now it has elected not to do so. That may be about to change, as Google becomes more and more commercially focused.

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