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search engine optimisation News Archive

14-Nov-2005

 

    'Miva Launches Miva Match for Its U.S. Advertisers (ISEDB)MIVA today launched MIVA Matchģ a new search product that provides advertisers an easier way to manage their keyword campaigns and also helps to generate a greater number of qualified leads from searches on the MIVA network. Key highlights of MIVA Match include: Negative terming - This feature prevents ads from displaying when the search phrase contains specified keywords. Reporting - With new

    'AOL Germany search engine to steer web users to Jewish museum (ISEDB)Online provider AOL Germany said Tuesday it will alter its search engine so that the Web site of the Jewish Museum in Berlin ranks at the top of the results whenever German internet users seek information involving Jews and the Nazis If a user types in the words "synagogue and Reichskristallnacht", showing they want to know more about the Nazi pogrom against German Jews on the evening of November

    'Greenlight launches search training division (Netimperative)Search engine marketing consultancy Greenlight has launched a specialist training arm in an attempt to ‚??demystify‚?? search engine optimisation and pay-per-click techniques for businesses.

    'Planning and Networking Key to Marketing Success (ISEDB)The searchable universe has expanded enormously over the past year. From the doubling or tripling of the size of search engine indexes to the evolution of several engines with unique focuses, the amount of data accessible by search engine users has grown faster this year than any other since the dawn of the public, commercial Internet.

    'Google Personalization Patent Filed (ISEDB)Google has applied for a patent that, at face value, looks as if they are thinking of radically altering the way they rank websites in the general organic search results. Titled, Personalization of placed content ordering in search results, the patent outlines a method for producing search engine results based on individual user profiles. This patent shouldn't be confused with another recently

    'Is Google Moving Closer to Personalization? (ISEDB)While Google has long had the capability to personalize search with behavioral targeting, up until now it has elected not to do so. That may be about to change, as Google becomes more and more commercially focused.

    'LifeSearch hires Tamar for SEO (Netimperative)Life Insurance service LifeSearch has appointed ecommerce agency Tamar to improve the company‚??s position on key search engines including Google and MSN.

    'Google Desktop Search Out of Beta (ISEDB)Google has removed the beta from the consumer and enterprise versions of its Google Desktop 2 application for indexing and finding information stored in PCs. The new Desktop search offers new sidebar panels, more plug-in development options, and better support for enterprise installations. You will find† a brand-new maps section on the product's Sidebar information panel. The maps panel

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