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search engine optimisation News Archive

13-Nov-2005

 

    'Greenlight launches search training division (Netimperative)Search engine marketing consultancy Greenlight has launched a specialist training arm in an attempt to ‚??demystify‚?? search engine optimisation and pay-per-click techniques for businesses.

    'Google Desktop Search Out of Beta (ISEDB)Google has removed the beta from the consumer and enterprise versions of its Google Desktop 2 application for indexing and finding information stored in PCs. The new Desktop search offers new sidebar panels, more plug-in development options, and better support for enterprise installations. You will find† a brand-new maps section on the product's Sidebar information panel. The maps panel

    'Planning and Networking Key to Marketing Success (ISEDB)The searchable universe has expanded enormously over the past year. From the doubling or tripling of the size of search engine indexes to the evolution of several engines with unique focuses, the amount of data accessible by search engine users has grown faster this year than any other since the dawn of the public, commercial Internet.

    'Google Giving Away Google Mini (ISEDB)Google is giving away a free Google Mini to any company replacing their legacy search solution with the Google Search Appliance. "Upgrade both your internal and public-facing search all in one quick step with Google's search trade-in program. If you replace your legacy search solution with a Google Search Appliance before the end of the year, we'll give you a Google Mini for free."

    'LifeSearch hires Tamar for SEO (Netimperative)Life Insurance service LifeSearch has appointed ecommerce agency Tamar to improve the company‚??s position on key search engines including Google and MSN.

    'Is Google Moving Closer to Personalization? (ISEDB)While Google has long had the capability to personalize search with behavioral targeting, up until now it has elected not to do so. That may be about to change, as Google becomes more and more commercially focused.

    'Common Sense Algorithm Chasing (ISEDB)I used to be a strong proponent of what is often referred to as "common-sense" SEO and a detractor from optimization by "algorithm chasing". While I still believe strongly in common-sense SEO (now more than ever) my views on algorithm chasing have evolved a certain degree.

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