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search engine optimisation News Archive 29-Mar-2008
- 'Tech execs are hot on search, cool on blogs (Electric News via Yahoo! UK & Ireland News)Four out of five tech firms have named search as the most important development in marketing over the past 10 years, while blogs failed to make the same impact.
'Latitude Group Ranks in Top 25 of Media Momentum's Fastest Growing Companies for Third Year Running (PRWeb via Yahoo! News) 13 March 2008: Latitude Group, specialists in search engine optimisation and paid search, once again appears in the top half of the ranks of the Media Momentum Top 50 fastest growing companies, coming in at 23rd.
'Q&A: Bastion Duclaux, CEO of Twenga (e-Consultancy) Shopping comparison site Twenga started up in the UK just six months ago and claims to already be attracting over 2m monthly unique users. The site was launched in France in 2006 and has since expanded around Europe, with sites in Italy, Spain, Germany, Poland and other countries reaching a combined audience of over 9m users a month. We caught up with Twenga CEO Bastion Duclaux to talk ...
'Reputation Management? Don't Forget PPC & Universal Search (e-Consultancy) When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand. But when dealing with negative PR, it's important to consider multimedia & paid search as well.
'Efficient Frontier CEO James Beriker on Search (e-Consultancy) James Beriker is the president and CEO of search technology and marketing group Efficient Frontier . In a turbulent few weeks for the industry, we asked him about Google?s recent share dive, the prospective Microsoft-Yahoo merger and the agency?s plans to expand into new areas like display advertising, localised search and emerging economies.
'iCrossing Short-Listed for Awards on Both Sides of the Atlantic (PR Newswire via Yahoo! Finance) iCrossing, a global digital marketing company, today announced that it has been named as a finalist for two ad:tech awards in the U.S. and two Travolution awards in the U.K.
'Do big brands really need to buy links? (e-Consultancy) Big brands have been traditionally slow to catch on when it comes to online marketing and quite a lot of them make a mess of it when they finally decide to embrace new strategies.
'Search engine use on the up in Ireland (Electric News via Yahoo! UK & Ireland News)The number of Irish internet users who turn to search engines to find the information they're looking for has risen by 35 percent over the past year.
'The ongoing battle for links (e-Consultancy) Most website owners understand that getting links from quality sites is the key to creating better Google rankings. In the past few years Google has been working hard on making sure that links from low quality sites don't count as much as those from high quality sites and the link marketplace has changed dramatically.