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search engine optimisation News Archive

02-Mar-2006

 

    '?There is clearly a valuable role for intermediaries in Asia? (eyefortravel.com)Ram Seethepalli, group vice president and managing director, Consumer International Markets, Asia, Cendant TDS, one of the speakers in the inaugural session of the Travel Distribution Summit Asia 2006, being held in Singapore , said, ?The region is simply too large, too diverse, and too fragmented for the direct channel to cost effectively reach the full universe of potential customers on thier

    'ManchesterOnline - Hot Jobs (Manchester Online)A major player in the world?s most active markets for holidays and other leisure travel services, MyTravel has helped lead the way forward in the development of holidays which, today, are bought by 20 million people UK-wide.

    'If you build it, they will come...not! | By Keith Paulin (Hospitality Net)About twice a week now I am contacted by a hotel General Manager or Marketing Director who has seen some of the recent research figures for hotel internet revenues that says something like: "In 2005 hotel revenues from the internet were 25.0% of all hotel room revenues...". The conversation very quickly gets to "I've just checked my on-line revenues and they are nowhere near that. What can we do?"

    'How Does Search Engine Optimisation Work? (Online Recruitment)Search marketing is now widely recognised as a highly effective way of reaching customers online. Last year, over £2 Billion was spent globally in online marketing and the figures are set to soar.

    'Google shuns optimised web sites (Personal Computer World)Google has dropped some big-name firms from its search listings after it found them trying to artificially enhance their rankings. Experts warned businesses to focus on creating dynamic web content to attract users rather than trying to influence search ratings in this way.

    'Unethical SEO practises are widespread (New Media Zero)The banning of BMW Germany by Google was just the tip of the iceberg of unethical search engine optimisation (SEO) practises, according to search marketing agency Greenlight.

    'Digital Marketing 17 February (ElectricNews.Net)Word of mouth makes gains | Search to topple e-mail as "killer app"

    'Paul Phillips talks about Content Automation (e-Consultancy)Paul Phillips is founder and CEO of (###link###3###) Touch Clarity. Prior to founding Touch Clarity, Paul was the European Managing Director and Global Strategy Director of Urban Science International, a leading Data Mining consulting company. During this time, the company won the prestigious Knowledge Discovery Cup run by the American Association of Artificial Intelligence two years running. 

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