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search engine optimisation News Archive 03-Feb-2007
- 'Long Tail Of Search - The Theory (PR Web via Yahoo! News) London, UK (PRWeb) January 26, 2007 -- The author of the white paper, Jon Myers, explained he wanted to study the numbers behind the Long Tail.
'Long Tail Of Search - The Theory (PR Web)Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on sales. The paper additionally examines why brand ...
'Simplifying SEO - Five laws of effective search engine optimisation (e-Consultancy) Alan Eustace, a Google VP of search engineering, announced last year that there are now over 200 signals that Google uses to determine document relevance for a searcher. Unfortunately, he didn?t go on to explain them all? :) With this number of factors and constantly updating algorithms, it?s tricky when I want to explain to a site owner when training or consulting which really ...
'Making use of overlooked pages (e-Consultancy) Glossaries, FAQs, and ?about us? and ?contact us? pages are often overlooked when it comes to SEO visibility and conversion. So Matt McGee at Search Engine Guide has compiled some tips about how best to realise the revenue-generating potential of these pages.
'Wordtracker launches free keyword suggestion tool (e-Consultancy)Wordtracker has launched a free keyword suggestion tool to help website owners and managers optimize their websites so that they appear higher in search engine results. The free tool is available at http://freekeywords.wordtracker.com and gives webmasters up to 100 keywords a time. Keyword research...
''Google bombs' defused by algorithm change (e-Consultancy) Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House. However, the change has not dealt with all these Google bombs. For instance, a search for 'French military victories' on Google will still return spoof pages for the first ...
'Google soups up its Mini (ZDNet UK)Security upgrade means companies can use Google's Mini appliance to index their website and intranet
'Congratulations Danny (Search Engine Journal)Matt McGee from SmallBusinessSEM.com noticed at the end of last week that Google had a major update of the PageRank data for the Google browser toolbar. A reader commented that there were other updates related to the Google toolbar as well such as the key phrase suggestions feature. Danny Sullivans new site SearchEngineLand.com which officially launched back [...]
'Industry variation in Accessibility (IT-Analysis)Sitemorse industry comparison Local government web sites on the whole are better than mobile phone sites. Are there lessons to be learnt from this? SiteMorse is a provider of automated web site testing tools.