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search engine optimisation News Archive

15-Dec-2005

 

    'NET-A-PORTER optimises search and boosts revenues with Coremetrics (e-Consultancy)LIVE Profile data delivers 400 per cent ROI NET-A-PORTER, one of the world?s leading online luxury fashion boutiques, has increased monthly revenue by 23,000, after investing in search engine optimisation. Working with Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, UK-based NET-A-PORTER was able to better understand the sources and on-site

    'Top Rankings Guarantees Debunked (Again) (ISEDB)Each week I get calls from prospective clients looking for some kind of guarantee for our services. Sure, we can provide a guarantee that gives us enough wiggle room to be useless, but most people would rather work with a company that is a bit more forthright in their business practices.

    'Microsoft May Share Its Online Ad Revenue (ISEDB)Microsoft Corp. may consider sharing its online-advertising revenue with consumers who use its Internet search engine in an attempt to attract more users to Microsoft's search business. "We'll actually go to users and say instead of us keeping all that ad revenue, we'll actually share some of it back with the user," said Mr. Gates, according to a transcript supplied by Microsoft. "The user

    'SEO For The Big Three (ISEDB)Ranking your website highly on one of the "big three" search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three. Three engines, three algorithms, three different sets of rules - and yet there are websites out there that have first page rankings across them all - how do they do it?

    'Search engine marketing company, Inceptor, expands into Europe (e-Consultancy)Appoints Jon Lawford to head business development at search engine marketing company, Inceptor; opens new London-based sales & marketing office to promote pay per click(PPC) search marketing platform ( http://search-pr.inceptor.com/inceptor_homepage_uk ) Inceptor, Inc.( http://search-pr.inceptor.com/inceptor_homepage_uk ), a leading provider of PPC search engine internet marketing

    'Best of the Web Launches Blog Directory (ISEDB)The Best of the Web, one of the Internet original website directories (created in 1994), has decided to tackle the blogosphere in a big way by introducing a hand-edited blog directory. Although the directory was soft launched on November 12 of this year and officially launched November 15th at the WebmasterWorld Search Engine and Internet Marketing Conference in Las Vegas, the directory boasts

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