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search engine optimisation News Archive



    'Cheapflights appoints Shahin Fard as head of online marketing and global SEO (Smart Travel News)Cheapflights has promoted Shahin Fard to head of online marketing and global search engine optimisation (SEO). Fard was previously online marketing manager....

    'Search Gets Clever (RedNova)By Derrick, Stuart Engines are using search results to learn more about consumers and, in turn, offer them more relevant and personalised services that keep them coming back.

    'NET-A-PORTER optimises search and boosts revenues with Coremetrics (e-Consultancy)LIVE Profile data delivers 400 per cent ROI NET-A-PORTER, one of the world?s leading online luxury fashion boutiques, has increased monthly revenue by 23,000, after investing in search engine optimisation. Working with Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, UK-based NET-A-PORTER was able to better understand the sources and on-site

    'Search Engine Marketing Company, Inceptor, Expands into Europe (PrimeZone via Yahoo! Finance) Inceptor, Inc., a leading provider of PPC search engine internet marketing technology, today named Jon Lawford director of new business development for the United Kingdom and continental Europe.

    'Yahoo Buys Del.ici.ous (ISEDB)Yahoo Inc. has agreed to acquire del.ici.ous Inc., an Internet startup that helps users share links to their favorite Web sites, blogs and podcasts, according to a posting on del.ici.ous's Web site. Financial terms were not disclosed. The acquisition marks the second major purchase by Yahoo of a social-networking site this year. In March, Yahoo, Sunnyvale, Calif., bought photo-sharing site

    'Microsoft May Share Its Online Ad Revenue (ISEDB)Microsoft Corp. may consider sharing its online-advertising revenue with consumers who use its Internet search engine in an attempt to attract more users to Microsoft's search business. "We'll actually go to users and say instead of us keeping all that ad revenue, we'll actually share some of it back with the user," said Mr. Gates, according to a transcript supplied by Microsoft. "The user

    'Cheapflights appoints Shahin Fard as head of online marketing and global SEO ( will report to commercial director, Rob Passmore, and will co-ordinate closely with Andrew Canellos, director of marketing in the company?s US operational hub in Boston.

    'Search engine marketing company, Inceptor, expands into Europe (e-Consultancy)Appoints Jon Lawford to head business development at search engine marketing company, Inceptor; opens new London-based sales & marketing office to promote pay per click(PPC) search marketing platform ( ) Inceptor, Inc.( ), a leading provider of PPC search engine internet marketing

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