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search engine optimisation News Archive



    'NYTimes to Relaunch the Network (ISEDB)Nine months ago, the search and advertising world was surprised to learn the New York Times was purchasing for $410 million. Covering 57,000 unique topics and containing a library exceeding 1.2 million proprietary documents and files, About.Com draws nearly 50 million visitors each month. Staffed by an estimated 500 experts (known as guides) who add content to vertical directories,

    'Thread: Marketing advice (Startups)Have just launched my first website ( ) and would be really grateful for some marketing advice. It's just a small site selling giftware.

    'Cheapflights appoints Shahin Fard as head of online marketing and global SEO ( will report to commercial director, Rob Passmore, and will co-ordinate closely with Andrew Canellos, director of marketing in the company?s US operational hub in Boston.

    'Search engine marketing company, Inceptor, expands into Europe (e-Consultancy)Appoints Jon Lawford to head business development at search engine marketing company, Inceptor; opens new London-based sales & marketing office to promote pay per click(PPC) search marketing platform ( ) Inceptor, Inc.( ), a leading provider of PPC search engine internet marketing

    'NET-A-PORTER optimises search and boosts revenues with Coremetrics (e-Consultancy)LIVE Profile data delivers 400 per cent ROI NET-A-PORTER, one of the world?s leading online luxury fashion boutiques, has increased monthly revenue by 23,000, after investing in search engine optimisation. Working with Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, UK-based NET-A-PORTER was able to better understand the sources and on-site

    'The Media Exchange (Online Recruitment)The new website of The Media Exchange Recruitment Consultants, the sales and editorial recruitment specialist for the media industry, has been launched.

    'AOL - The Greased Pig of Search is about to get caught (ISEDB)For the past three months, AOL has been acting like the greased pig of the search engine world. Each of the other major players has been trying to capture a piece of AOL but according to the breathless reporting in publications such as the Wall St. Journal, Search Engine Watch, CNet News and WebProNews, AOL has been playing each against the other.

    'Search Engine Marketing Company, Inceptor, Expands into Europe (PrimeZone via Yahoo! Finance) Inceptor, Inc., a leading provider of PPC search engine internet marketing technology, today named Jon Lawford director of new business development for the United Kingdom and continental Europe.

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