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search engine optimisation News Archive
'Search Gets Clever (RedNova)By Derrick, Stuart Engines are using search results to learn more about consumers and, in turn, offer them more relevant and personalised services that keep them coming back.
'NET-A-PORTER optimises search and boosts revenues with Coremetrics (e-Consultancy)LIVE Profile data delivers 400 per cent ROI NET-A-PORTER, one of the world?s leading online luxury fashion boutiques, has increased monthly revenue by £23,000, after investing in search engine optimisation. Working with Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, UK-based NET-A-PORTER was able to better understand the sources and on-site
'AOL - The Greased Pig of Search is about to get caught (ISEDB)For the past three months, AOL has been acting like the greased pig of the search engine world. Each of the other major players has been trying to capture a piece of AOL but according to the breathless reporting in publications such as the Wall St. Journal, Search Engine Watch, CNet News and WebProNews, AOL has been playing each against the other.
'NYTimes to Relaunch the About.com Network (ISEDB)Nine months ago, the search and advertising world was surprised to learn the New York Times was purchasing About.com for $410 million. Covering 57,000 unique topics and containing a library exceeding 1.2 million proprietary documents and files, About.Com draws nearly 50 million visitors each month. Staffed by an estimated 500 experts (known as guides) who add content to vertical directories,
'Search Engine Marketing Company, Inceptor, Expands into Europe (PrimeZone via Yahoo! Finance) Inceptor, Inc., a leading provider of PPC search engine internet marketing technology, today named Jon Lawford director of new business development for the United Kingdom and continental Europe.
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