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search engine optimisation News Archive



    'Conversion tips - the Steve Jackson interview (e-Consultancy)Steve Jackson is the Editor of the (###link###3###) Conversion Chronicles, a website conversion rate marketing newsletter dedicated to improving website conversion rates. He is also the CEO of Aboavista a web conversion and web analytics consultancy head quartered in Finland but with offices across the Nordics, the UK and with partners in the USA. You can get a free copy of his e-book sent to you

    'Hart takes lead at expanded Lastminute marketing team after acquisition (Revolution)LONDON - Lastminute has added eight new jobs to its marketing department in a restructure following its acquisition by Travelocity owner Sabre Holdings, which will see Mathew Hart become UK marketing director for the combined business.

    'Google under attack on ads (The Australian)GOOGLE'S search for revenue beyond its popular pay-per-click advertising system has everyone from publishers to phone companies unnerved by the seemingly endless scope of the web leader's ambitions.

    'Changing Faces of Search Marketing (ISEDB)A year of unprecedented change in the search engine landscape and online business environment has forced many SEOs and SEMs to alter and, in some cases, drastically rethink the services they offer and the techniques they use. For some SEOs, the changes represent a world of opportunities to expand their services and experiment with emerging techniques. For others, the changes in the search world

    'A Look Back at Predictions for 2005 (ISEDB)In early January last year, I went out on a Yule Tree limb to make a list of wild predictions for 2005. The first Friday in December, two weeks before the beginning of the Yuletide holiday season, is a good time to look back at those predictions to see how accurate they were.

    'Google is Building "a defensive war chest" (ISEDB)Speaking at an investor conference hosted by Credit Suisse First Boston, Google Chief Financial Officer George Reyes said the company's aggressive hiring efforts are, in part, designed to increase Google's size as it prepares to face off with a larger, wealthier rival - presumably a reference to Microsoft. "Our objective is to get to substantial scale as quickly as possible," Reyes said, because

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