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search engine optimisation News Archive



    'Google is Building "a defensive war chest" (ISEDB)Speaking at an investor conference hosted by Credit Suisse First Boston, Google Chief Financial Officer George Reyes said the company's aggressive hiring efforts are, in part, designed to increase Google's size as it prepares to face off with a larger, wealthier rival - presumably a reference to Microsoft. "Our objective is to get to substantial scale as quickly as possible," Reyes said, because

    'A Look Back at Predictions for 2005 (ISEDB)In early January last year, I went out on a Yule Tree limb to make a list of wild predictions for 2005. The first Friday in December, two weeks before the beginning of the Yuletide holiday season, is a good time to look back at those predictions to see how accurate they were.

    'Taking aim... (Agencyfaqs!)WITH global marketers making a bid to strengthen their grip across sectors, the search for novel ways to market products is perennial. And the word that is doing the rounds these days for internet marketers is ?search engine marketing?.

    'Allocating Your Web Sites Budget Properly (ISEDB)I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else.

    'Investors Bet on Google Despite Setback (ISEDB)Investors in Google Inc. suffered some pain this week as the company's stock suffered their biggest one day decline of the year on Tuesday Several big holders are betting that the setbacks are only short-term and that the companies' rapid growth prospects will continue to propel the stocks much higher over the long run. "What I've learned over the years, even if they settle back 10 or 15 percent

    'Google vs. Yahoo for Manchester United (ISEDB)Last week, European cell phone maker Vodaphone announced it was ending its four-year sponsorship of Manchester United two years early. As of the end of the current season, the Vodaphone logo will disappear from the Man-U jersey. Speculation has it that either Google or Yahoo's logos will replace it. According to British newspaper The Guardian, the new US-based owners of Man-U, the Glazer family

    'Changing Faces of Search Marketing (ISEDB)A year of unprecedented change in the search engine landscape and online business environment has forced many SEOs and SEMs to alter and, in some cases, drastically rethink the services they offer and the techniques they use. For some SEOs, the changes represent a world of opportunities to expand their services and experiment with emerging techniques. For others, the changes in the search world

    'Google under attack on ads (The Australian)GOOGLE'S search for revenue beyond its popular pay-per-click advertising system has everyone from publishers to phone companies unnerved by the seemingly endless scope of the web leader's ambitions.

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