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search engine optimisation News Archive

05-Dec-2005

 

    'Allocating Your Web Sites Budget Properly (ISEDB)I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else.

    'Investors Bet on Google Despite Setback (ISEDB)Investors in Google Inc. suffered some pain this week as the company's stock suffered their biggest one day decline of the year on Tuesday Several big holders are betting that the setbacks are only short-term and that the companies' rapid growth prospects will continue to propel the stocks much higher over the long run. "What I've learned over the years, even if they settle back 10 or 15 percent

    'Google Calendar (GCalendar) is coming soon (ISEDB)Amit Agarwal from Digital Inspiration reports that the calendar.google.com domain is live. "The calendar.google.com domain is live now though it shows the main Google search page for the moment. I noticed this while seeing one of my website referral Even before the launch of Google Talk and Google Base, their subdomains went live few days before the actual launch. The same can be anticipated with

    'Google under attack on ads (The Australian)GOOGLE'S search for revenue beyond its popular pay-per-click advertising system has everyone from publishers to phone companies unnerved by the seemingly endless scope of the web leader's ambitions.

    'Changing Faces of Search Marketing (ISEDB)A year of unprecedented change in the search engine landscape and online business environment has forced many SEOs and SEMs to alter and, in some cases, drastically rethink the services they offer and the techniques they use. For some SEOs, the changes represent a world of opportunities to expand their services and experiment with emerging techniques. For others, the changes in the search world

    'Google is Building "a defensive war chest" (ISEDB)Speaking at an investor conference hosted by Credit Suisse First Boston, Google Chief Financial Officer George Reyes said the company's aggressive hiring efforts are, in part, designed to increase Google's size as it prepares to face off with a larger, wealthier rival - presumably a reference to Microsoft. "Our objective is to get to substantial scale as quickly as possible," Reyes said, because

    'Taking aim... (Agencyfaqs!)WITH global marketers making a bid to strengthen their grip across sectors, the search for novel ways to market products is perennial. And the word that is doing the rounds these days for internet marketers is ?search engine marketing?.

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