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search engine optimisation News Archive



    'CMATHER.COM Creates Australian Pixel Advertising ( (PR Web)Chris Mather - Group Operations Manager, announced the acquisition and integration of A new Australian based pixel advertising network providing targeted traffic to Australian online businesses. "This is a revolutionary way to provide targeted Australian web traffic to users across the Oceanic region. By using the pixel advertising framework, we can provide a cost effective form of

    'Changing Faces of Search Marketing (ISEDB)A year of unprecedented change in the search engine landscape and online business environment has forced many SEOs and SEMs to alter and, in some cases, drastically rethink the services they offer and the techniques they use. For some SEOs, the changes represent a world of opportunities to expand their services and experiment with emerging techniques. For others, the changes in the search world

    'Google is Building "a defensive war chest" (ISEDB)Speaking at an investor conference hosted by Credit Suisse First Boston, Google Chief Financial Officer George Reyes said the company's aggressive hiring efforts are, in part, designed to increase Google's size as it prepares to face off with a larger, wealthier rival - presumably a reference to Microsoft. "Our objective is to get to substantial scale as quickly as possible," Reyes said, because

    'Allocating Your Web Sites Budget Properly (ISEDB)I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. It was then that I realized that many people still do not consider what they do with their website as part of their marketing plan but as, well, just something else.

    'Google vs. Yahoo for Manchester United (ISEDB)Last week, European cell phone maker Vodaphone announced it was ending its four-year sponsorship of Manchester United two years early. As of the end of the current season, the Vodaphone logo will disappear from the Man-U jersey. Speculation has it that either Google or Yahoo's logos will replace it. According to British newspaper The Guardian, the new US-based owners of Man-U, the Glazer family

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