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search engine optimization News Archive
- 'Search Engine Guide Case Study: Fairmont Hotels Takes a Natural Approach (dmnews.com)Fairmont Hotels & Resorts, a chain of resorts and city center hotels, has engaged icrossing since 2001 to provide visibility in natural search results for its corporate Web site at www.fairmont.com.
- 'Chinese Search Engine Operator Comes to New York (Turks.US)Baidu.com is the leading Chinese language Search Engine operator but it has ambitions way beyond its present size. It's preparing a public offering on the New York Stock Exchange from which it hopes to raise $45 million.
- 'Branding - The Hidden Value in Search Engine Listings (Pandia)Search engine result listings not only bring you visitiors, they also create brand awareness among searchers.
- 'Omniture Executive to Speak on Measuring Success at Search Engine Strategies Conference (Market Wire via Yahoo! Finance) Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that Matt Belkin, vice president of Omniture's Best Practices Group, will be a panel speaker at the Aug. 8-11 Search Engine Strategies conference in San Jose, Calif. The discussion, moderated by Eric Peterson of Jupiter Research, will give a high-level overview of the best ways to measure online
- 'Search Engine Reputation Management: Using White Hat Optimization Techniques to Protect Your Brand s (dmnews.com)In the world of search engine optimizers and the brands that rely on their expertise, the debate continues as to what constitutes white hat and black hat search engine optimization, with lots of activity in the gray hat area in between.
- 'Search Engine Results Continuing to Diverge (InternetNews.com)A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique.
- 'Search Engine Supplement Case Study: From Blacklist to Best Practices (dmnews.com)What happens when you observe that your total sessions from natural search have plummeted 12 percent a month in the past three months? Your anxiety goes up even more, because a significant percentage of your revenue is generated from search engine marketing.
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